Despite the widespread use of digital everything, print marketing continues to thrive. There are still plenty of situations where tangible marketing materials can help businesses effectively spread the word about their products and services to their customer base. Print and digital marketing complement each other. Use them together to notably increase your reach. Keeping the brand design and language consistent across all media will create a memorable message for the reader.

         Studies show that 78% of people trust the printed word over digital.

This has helped fuel the recent surge in print marketing and mailing campaigns. Direct mail, when done correctly, can have a higher response rate than emails. Plus, certain kinds of print ads can be inexpensive and effective when designed and placed intelligently. And there are still many people who prefer to have a printed piece in their hands than a digital bookmark or virtual memento of your business. Additionally, since printed materials are often left on countertops and side tables, they have a longer lifespan than digital ads. They hold a customer’s attention for much longer, thus making your ad more effective.

So no, print marketing is definitely NOT dead!

N27W5230 Hamilton Rd.

Cedarburg, WI 53012

262-377-0574

steve@landmarkunified.marketing

Copyright  2021 Landmark Unified Marketing

In order for a prospect   

to become a customer,     

they must see your       

offer at least seven times.         

We would love to help you take your business to the next level by creating your new innovative marketing plan. We will build it around your needs, goals, and budget.

Call us now to set up an informal meeting. We’re excited to meet you, virtually or in person.

Call: (262) 377-0574

Advertisements: The print ad design world has changed… Gone are the days of boring designs that didn’t stand out. When it comes to effectively advertising your business, creative art direction, design, and content are key. When consumers use the Internet, they are bombarded with advertisements and popups that can distract them from paying attention to your message. It’s easy for them to get distracted by notifications from social media and email. Printed materials hold a reader’s attention much longer than a digital ad. Because of its format, you can have a bigger impact on your consumers than if you posted your ad among the distractions of the Internet. When you post your ad in a newspaper or magazine, your reader will be more focused on absorbing the content with their undivided attention.

Logo Design: Every business has its own personality or way of doing business. We aim to capture your business’ culture and encapsulate an image of how your business should be perceived within your logo. Your logo is a direct extension of your business, so why wouldn’t you hire a professional to create the perfect brand?

  Award-Winning

Marketing Excellence Since 1984

  PRINT SERVICES

Packaging and POPs, whether launching a new product or refreshing an existing one, involve delivering a fresh experience to the consumer. It needs to be designed to fit the product, lifestyle, and consumer. Similarly, beautiful design involves a deep sense of art direction, style, and creativity. Let us establish a competitive advantage for your next product on the shelf or online.

     •  The average supermarket carries 45,000 products and 85% of new products

          fail within the first two years.

How can your product win in all that competition? Improving is necessary simply to survive, but to thrive— as successful brands do— a more dedicated, comprehensive approach to standing out is required. Gain loyal customers by establishing an engaging brand identity and experience with your package or label.

Mock-ups are great for testing the water with a new product. We can design and produce a prototype of a new variety or item, allowing you to gain feedback at the next trade show or client meeting before a making full run.

Signage, Billboards, Trade shows, and more: In addition to getting people’s attention and sharing information about an event or promotion, outdoor signs can help to grow awareness. Your sign may be the first thing your audience sees. A good design will pull them into your message and make them want to learn more.

If you’re looking to stand out at the next trade show and would like to discuss some fresh designs, we can help. Our experience ranges from across the spectrum of trade shows, events, expos, and industries. As a result, we understand the importance of having an attractive booth that is inviting and unique. In the past, we’ve helped clients optimize trade show space, accessories, and displays to drive impact and leads.

Photography: The power of imagery is essential for impact. If a relevant photo is used in an ad compared with text alone, people are 57% more likely to retain the information three days later. We offer exciting product photographic solutions that will take your next project to a new level.

Brochures and Catalogs allow you to present your brand colors and messages in a leave-behind package. These branding elements should be consistent with the other materials your business uses, like your website and digital marketing assets. So your printed materials ultimately help to create a consistent image so a customer will be more likely to remember your brand across various platforms. Companies that have both online and printed catalogs are far more successful than those that only offer an online version.

Marketing is quickly becoming a multi-sensory experience, using more than just visuals to attract attention and boost retention. The way your printed material feels and smells can be just as important as the way it looks. Consider adding multi-dimensional elements, such as a 3D effect, texture, scent, embossing, thickness, or other defining factors that can help set your printed material apart from others. We handle the entire process from conception to printing.

Also, the beautiful thing about a brochure is it doesn’t require WiFi or an app.

Postcards and Direct Mail marketing can be an effective way for businesses to reach consumers in a specific geographic area. Since these items are sent directly to people’s homes or businesses, your target customers are likely to really take notice. You can use your direct mail inserts to lead your readers to your website to shop or redeem an offer. There are many ways you can use these platforms to get the most out of your time and resources.

Variable Data: Personalization is becoming increasingly important in marketing, especially in digital channels. However, it’s necessary to personalize your printed marketing materials, too. Printed materials can not only be 100% personalized to reach a target audience, they can also be personalized in terms of demographic, location, or design.

EDDM®, or Every Door Direct Mail, is an inexpensive way to get your message to every door in a geographic area without the need for specific addresses or names. No need for a mailing list, which makes EDDM® a more convenient way to save on postage costs while also widening the reach of your marketing materials.