N27W5230 Hamilton Rd.

Cedarburg, WI 53012

262-377-0574

steve@landmarkunified.marketing

Copyright  2021 Landmark Unified Marketing

Are you ready to take your    

business to the next level?     

• Our Unified Marketing Method •

Your visual identity is the foundation upon which we build your brand.

We blend digital style, interaction design, content, technology, and visual design,

to become the building blocks of your digital and print marketing blueprint.

We let the research and market data determine the best tools for your plan...

we don't just try to sell you on the latest flavor of the day.

Step 1: Research

First, we put pencil to paper. We conduct a thorough creative brief (in person if possible) where we gather all the info we need from you. This is meant to be informal and collaborative. This information provides clarity as we go to work building your brand. This gives us an idea of your goals, objectives, and what you’re trying to accomplish. This collaborative process brings together business and technology to ensure our plan meets your business objectives, is scalable for future growth, and is feasible from a technology perspective.

     a. What do you sell?

     b. Who is your target demographic audience?

     c. Research the competition

     d. New logo?     

     e. What is the budget?

     f. Timing concerns

     g. Short, medium, and long term goals

     h. What marketing has been done in the past?     

     i. Future plans

Step 2: The Plan

Develop a unified marketing plan that utilizes as many avenues as possible to tackle the short, medium, and long-term strategic goals and then develop a roadmap to get there. We make sure the plan meets your business objectives, is scalable for future growth, and is feasible from a technology perspective. The plan will outline the various methods and media recommended to meet these objectives and establish a timeline for the various elements. Once this is approved we move on to the next step.

Step 3: The Message

Refine the copy and message. What is the ad or product really trying to say? Can you use fewer words to project the same meaning? What are the features and benefits for the consumer? Landmark Unified Marketing will provide copywriting services to write or rewrite the message.

Step 4: Design

This is where we transform our notes, sketches, visions, and the message into working designs. We work with you the whole way through. We won’t move to the next step until you’re happy with the way it looks. This usually complements the message or calls attention to some specific benefit. We deliberate over colors, symbols, shapes, imagery, and fonts to guide the viewer in the direction we want them to go.

Step 5: Develop

Final layout and incorporation with technology. Complete the code and other files needed to complete each portion of the master plan. Test the back-end and front-end over and over. We solidify the final layouts and compile samples for review. Concept to reality. Happy with the outcome? Excellent.

Step 6: Action!

The various projects of the master marketing plan are implemented: the new website is brought online, SEO is completed, lead generation is started, email campaigns are launched, blogs are released, social media is utilized, print materials are produced, mailing pieces are mailed, new packaging or labels are produced, and press-ready ads are sent off to publishers. ...SUCCESS!

Making a business work is HARD WORK.

Sure, when it’s all up and running, it can be just like you imagined:

new customers, growth, expansion, and leaving your competition in the dust.

But it takes HARD WORK to figure everything out.

  Award-Winning

Marketing Excellence Since 1984

OUR PROCESS