Any advertising, marketing, lead generation, or sales done online is considered digital marketing. There are numerous avenues and various tools available that can make this a valuable option to enlarge your market share in your industry. The pandemic has changed the way people shop for everything. The number of internet searches each day has exploded to billions of new potential customers.

    • The internet never shuts down, it can find new potential customers world-wide 24/7.

    • Most traffic to websites comes from non-paid search engine inquiries.

    • The internet has forever changed the way people shop.

To fully describe and outline the usefulness of each digital tool would consume many pages and overwhelm the reader with technical jargon and a host of acronyms. Entire books are dedicated to each of these items because each is a vital asset on its own. So, to simplify a very complicated process, we've only listed a very brief overview of some of these tools.

N27W5230 Hamilton Rd.

Cedarburg, WI 53012

262-377-0574

steve@landmarunified.marketing

Copyright  2021 Landmark Unified Marketing

There’s no one-size-fits-all    

for any form of marketing.     

We would love to help you take your business to the next level by creating your new innovative marketing plan. We will build it around your needs, goals, and budget.

Call us now to set up an informal meeting. We’re excited to meet you, virtually or in person.

Call: (262) 377-0574

Marketing Automation is the ability of special programs to automatically seek out, target, and cultivate new leads 365 days a year, 24 hours a day. You set the parameters of the exactly the type of prospect you desire, the program finds and sends out your personalized message to them. You just get the interested and qualified leads to follow up with and close the sale. This technology is cutting-edge and we utilize the latest in the business–it's so good the prospects never suspect they're responding to an automated bot.

     • 86% of professionals say that email is their favorite way to communicate.

     • The average person checks their email about 15 times a day.

Email Marketing, is a very cost-effective, tried-and-true method of reaching your current and future customers. It has one of the highest return on investments rates of any marketing tool and has been proven to boost customer retention. But it must be done correctly. Make it believable, educational, and trustworthy. Too many email campaigns fail because they are too lengthy, too pushy, not sent to the right people, or worst of all– sent too often.

Social Media Marketing is one of the newest and most misunderstood marketing technique. The various platforms are used daily by billions of people of all ages and from all demographics, making them extremely useful in building your brand and gaining new customers. Creating a marketing plan that utilizes the popular social media outlets takes an understanding of each platform's strengths and the subtle trends that capture their audience.

     • Social media has a reach of approximately 3.8 billion people.     

     • The average person has over 7 social media accounts.

     • The average user spends over 2 hours per day on social media.

Blog Posts can establish your credibility and give you high converting traffic. As long as your content is relevant and exciting, you can be sure to attract a dedicated audience that's interested in what you are offering. There is no doubt that consistency is key in content marketing. This is one way to prove your seriousness to your audience and one thing we can help you achieve with such ease.

  Award-Winning

Marketing Excellence Since 1984

SEO (Search Engine Optimization) is done to improve how search engines find and rank your website, making it more visible to new online traffic. Google uses over 200 factors in their algorithm for ranking sites such as:

     • Keywords/Search Intent: Are you targeting your audience’s needs?     

     • Content: Does your content provide real value to your audience?

     • Domain Power: Does your domain name explain clearly you who are?

     • Freshness: Is your content as up-to-date as it can be?

     • Page Speed: Faster loading pages will score much better than slower sites.

     • Links: Credible sites that link to your site remain a very strong ranking item.

     • Mobile Friendliness: Total compatibility on mobile devices is now a priority.

     ....just to name a few.

Optimizing your website is the first step and the cornerstone of your marketing plan that will help with every other form of online marketing. The competition for quality traffic on the internet is extremely high– don't miss any opportunities.

Website Design: With user expectations at an all-time high, your company needs a digital experience that is intuitive, beautiful, and optimized across web, tablet and mobile devices. We build responsive web applications to solve your complex business problems. Our teams work with all modern frameworks, ensuring seamless experiences across devices, and integration with back-end data sources.

Content Marketing has become a very important tool for educating and building trust with new and existing customers. We can drive more people to your marketing funnel by building up your reputation as an expert in their eyes.

Conversion Rate Optimization (CRO) is describing the various methods we use to enhance the visitor's time on your site and gently push them into becoming a customer. Many people worry about the click rates to their site, we want to focus on converting the leads and tire-kickers into sales.

  DIGITAL SERVICES