by Steve Bothe

Mobile marketing can be defined as the distribution of any kind of advertising message to a customer through a wireless network. Promoting your business on mobile devices could open up new opportunities. You are probably lost as to how to start a mobile marketing campaign. Follow these tips to get started.

Do not randomly message your clients. Make sure you are giving your customers relevant and interesting content. Many campaigns have failed because they inundated their customer base with too many meaningless messages. Readers can get random entertainment from their friends. They prefer to receive quality content from businesses.

Every printed ad you publish should include a QR code for those with smartphones. That way, people using smartphones will be able to easily visit your website for access to your special promotions or coupon offers. You could include QR codes on your business cards, flyers, or magazine ads. A QR code is an easy way for a consumer to find more information on your interesting products and services.

When marketing for mobile phones make sure that the messages you send are short and simple. Send a clear message your audience can understand quickly.

Make yourself a mission statement that is more about what your purpose is more than anything else to be successful in mobile marketing. Always ask if a move makes sense for your business.

Send mobile marketing messages during normal business hours. Customers will be irritated if they are awakened by a beep from a mobile marketing text.

The best thing you can do to be successful with your mobile marketing is to always know as much as you can about the devices your customers use. This allows you to create easy-to-use and relevant sites and apps for customer use and advertising. Being familiar with a wide variety of devices will help you see things from the perspective of your customers.

Remember that the audience you are targeting are people and they are busy, just like you. Realize that is an issue and act accordingly.

Professionals will often take their mobile marketing strategy in small steps. This should be something you do as well. If you started by texting, move to videos and then to interactive games. Always take advantage of the technology you can use, and if it is beyond your expertise, hire someone who does understand how each type of technology works. Take advantage of everything possible.

A mobile marketing campaign can boost your business and draw in lots of customers, but only if it is entirely compatible with all mobile platforms. If your marketing efforts don't work on all the popular devices, you could be missing customers due to technical issues.

A/B testing is a great tool you can use for mobile landing pages. Testing out a site is as important for mobile marketing as it is with a regular webpage. You can see what works and what doesn't. By creating two different landing pages, called A and B, you can monitor which version has the most conversions. Choose the better performing option from the two of them.

While mobile marketing can be difficult, it does have the benefit that you can tailor ads based on location. Mobile marketing is location-based, which is unique to this style of marketing. This allows new options that are not available anywhere else. Location awareness is an important aspect of mobile marketing: make sure you plan your strategy accordingly.

Mobile marketing is a powerful business tool. Missions and marketing strategies vary from one business to the next. One method might be useful for a certain business, but it may be useless to another. The information above will hopefully provide you with a base on which to begin your own strategy. If you need help, give us a call.